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Sustainability as a Core Value

As environmental concerns grow, consumers are increasingly demanding sustainable products and practices. This has led to a rise in circular economy models, where resources are reused and recycled rather than discarded. Companies that embrace these models not only reduce their environmental footprint but also gain a competitive advantage by meeting consumer expectations for sustainability.

For example, the fashion industry is seeing a shift towards sustainable materials and production methods. Brands that adopt eco-friendly practices are not only reducing their impact on the planet but are also attracting a new generation of environmentally conscious consumers2.

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