Social media hacks turn first time buying easy

Real-World Examples and Statistics

A prime example of social media's impact is the real estate market, where platforms like Instagram and Pinterest have become essential tools for first-time homebuyers. According to the National Association of Realtors, 97% of homebuyers used the internet to search for homes, with 76% of them finding their homes on a mobile device². Social media platforms play a crucial role in this digital search process, offering virtual tours, neighborhood insights, and direct communication with real estate agents.

Similarly, in the automotive industry, platforms like TikTok and YouTube have become popular for car reviews and test drives. A study by Think with Google found that 92% of car buyers research online before making a purchase, with video content being a significant influence³.