Skyrocket Profits With Commercial Real Estate Market Segmentation
Real-World Examples and Data
According to a report by JLL, the global demand for flexible office spaces is expected to grow by 30% annually1. This trend highlights the importance of behavioral segmentation in identifying and capitalizing on the growing demand for flexible workspaces. Similarly, geographic segmentation has been pivotal in cities like Austin and Nashville, where tech industry growth has spurred a surge in commercial real estate investments2.
In terms of demographic segmentation, a study by CBRE highlights that millennials now account for a significant portion of the workforce, influencing the demand for urban office spaces with modern amenities3. This demographic trend underscores the importance of aligning property offerings with the preferences of this influential age group.