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Why Chargebacks Occur
Chargebacks can happen for various reasons, including fraud, customer dissatisfaction, or technical errors during the transaction process. Fraudulent chargebacks, also known as "friendly fraud," occur when customers dispute legitimate transactions to get free goods or services. The rise of e-commerce has exacerbated this issue, with 86% of chargebacks being fraudulent2. By identifying the root causes of chargebacks, businesses can implement strategies to reduce their occurrence.