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Economic and Cultural Benefits

Visiting less-known locations can also contribute positively to local economies. Smaller communities often rely on tourism as a primary source of income, and by choosing to visit these areas, you help sustain local businesses and crafts. Take the example of the town of Matera in Italy, which has seen a resurgence in tourism thanks to its designation as a UNESCO World Heritage Site. This recognition has helped preserve its ancient cave dwellings while boosting the local economy².