How 2018 Garden Retail Insights Transform Business Growth
Leveraging Technology for Growth
The adoption of technology in garden retailing was not merely about setting up an e-commerce platform. It also involved leveraging data analytics to gain insights into consumer preferences and trends. Retailers who used these insights to adjust their inventory and marketing strategies saw significant improvements in customer engagement and sales. For example, personalized marketing campaigns based on customer data led to higher conversion rates and customer loyalty1.