Avoiding Costly Mistakes Learn What Is Bad Packaging
Financial Impact of Bad Packaging
The financial implications of poor packaging can be severe. Not only do you face the direct costs of replacing damaged goods, but there are also hidden costs such as increased shipping fees due to oversized packaging and the potential loss of customers due to negative experiences. According to a survey by Dotcom Distribution, 40% of consumers are likely to share an image of a gift-like package on social media, which highlights the importance of good packaging in marketing and brand perception3.