Avoiding Costly Mistakes Learn What Is Bad Packaging
Common Mistakes in Packaging
One of the most prevalent mistakes is over-packaging, which not only increases material costs but also frustrates environmentally-conscious consumers. According to a study by the Environmental Protection Agency, packaging accounts for about 30% of municipal solid waste in the U.S.1. Reducing excess packaging can help improve your sustainability profile and reduce costs.
Another common issue is using materials that are not durable or suitable for the product. This can lead to damaged goods during transit, resulting in returns and lost sales. For instance, a report by the International Journal of Physical Distribution & Logistics Management highlights that inadequate packaging is a significant cause of product damage during shipping2.